Figo Pet Insurance Cost: Plans, Pricing, and Coverage Breakdown

What Is Figo Pet Insurance

Figo Pet Insurance launched as a technology-forward pet insurance company that prioritized digital convenience and transparent pricing. The company distinguished itself from legacy insurers through its cloud-based platform called the Pet Cloud, which allowed policyholders to manage their entire insurance experience from a mobile app. Filing claims, tracking reimbursements, accessing pet health records, and even locating nearby veterinary clinics could all be handled within the app rather than through paper forms or phone calls.

Figo offered accident-and-illness coverage with no upper age limits for enrollment, which made it appealing for owners of senior pets who often face rejection from other providers. The company underwrote its policies through Veterinary Pet Insurance (a subsidiary of Nationwide) in some states and through other underwriters depending on location, which occasionally created variation in terms across state lines.

Around 2022-2023, Figo was acquired and merged with Fetch Pet Insurance, which itself had rebranded from the well-known Petplan name. This means that if you search for Figo today, you may be directed to Fetch. Existing Figo policyholders were transitioned to the Fetch platform, and new enrollees now generally sign up through Fetch. Despite the brand change, the underlying coverage philosophy remains similar: comprehensive accident-and-illness plans with customizable deductibles, reimbursement rates, and annual limits.

Understanding this transition matters because pricing data associated with the Figo name may reflect pre-merger rates. Throughout this guide, we reference Figo's documented pricing structure, which closely aligns with what Fetch currently offers. If you are shopping today, request a quote directly from Fetch and compare it against the ranges we outline below.

Figo Pet Insurance Monthly Cost by Pet Type

Monthly premiums with Figo varied based on species, breed, age, location, and plan configuration. The ranges below represent typical costs for a healthy pet enrolled between 1 and 5 years of age in an average-cost metropolitan area with an 80 percent reimbursement rate and $500 annual deductible.

Dogs: Most dog owners paid between $25 and $65 per month for a Figo policy. Smaller mixed breeds on the low-risk end of the spectrum sat closer to the $25-$35 range, while large purebreds with known genetic predispositions such as German Shepherds, Golden Retrievers, and Bulldogs often landed between $45 and $65 per month. Very large breeds or those with extensive breed-specific health histories sometimes exceeded $65 monthly, especially in high-cost-of-living areas like New York City, San Francisco, or Boston.

Cats: Cat premiums were noticeably lower, generally falling between $15 and $35 per month. Indoor-only cats with no breed-specific concerns often qualified for the lower end of that range. Certain purebred cats such as Bengals, Persians, and Maine Coons could push premiums higher due to their known health predispositions, but even at the upper end, cat insurance through Figo remained more affordable than most dog policies.

Puppies and kittens: Enrolling a young pet typically resulted in lower premiums because the risk profile is lower. Owners who signed up a puppy at 8 weeks could lock in rates starting around $20-$30 per month for basic coverage. However, premiums increase at each annual renewal as the pet ages, so a policy that starts at $25 per month at age 1 may reach $40-$50 per month by age 7 or 8.

Senior pets: One of Figo's advantages was accepting pets of any age. However, premiums for dogs over 8 and cats over 10 were notably higher. A 10-year-old Labrador Retriever might face premiums of $80-$120 per month depending on the plan selected, which is why early enrollment saves significant money over a pet's lifetime.

Figo Plan Tiers and What Each Covers

Figo structured its offerings into three primary plan tiers, each sharing the same core accident-and-illness coverage but differing in annual limits and additional benefits. All three tiers covered veterinary exam fees related to accidents and illnesses, diagnostic testing, surgery, hospitalization, prescription medications, and emergency care.

Essential Plan

The Essential plan carried a $5,000 annual limit, making it the most budget-friendly option. Monthly premiums on this tier were the lowest available, typically running $25-$40 for dogs and $15-$22 for cats. This plan worked well for owners who wanted protection against moderate unexpected expenses but were comfortable self-funding any costs that exceeded the cap. The main trade-off was that a single major surgery or extended hospitalization could exhaust the annual limit quickly, leaving the owner responsible for remaining costs within the same policy year.

Preferred Plan

The Preferred plan raised the annual limit to $10,000, which provided a much wider safety net for serious conditions. Premiums typically fell in the $35-$50 range for dogs and $20-$28 for cats. This middle tier struck a balance between affordability and meaningful coverage depth. A $10,000 annual cap covered most common surgeries, cancer treatments through initial stages, and multi-day hospital stays. For the average pet owner who wants real financial protection without paying top-tier premiums, this plan represented strong value.

Ultimate Plan

The Ultimate plan offered unlimited annual coverage, which was one of Figo's strongest selling points. Monthly premiums ranged from $45-$65 for dogs and $25-$35 for cats on average. With no annual cap, this plan covered even the most expensive scenarios: advanced cancer protocols, multiple surgeries in the same year, specialist referrals, and prolonged intensive care. The unlimited structure was particularly valuable for owners of breeds predisposed to costly conditions like hip dysplasia, intervertebral disc disease, or chronic autoimmune disorders.

All three plans allowed policyholders to customize their deductible and reimbursement rate independently, which meant you could pair the Essential plan with a low deductible and high reimbursement or the Ultimate plan with a high deductible to manage monthly costs.

Factors That Affect Your Figo Premium

Like all pet insurance providers, Figo calculated premiums using a combination of risk variables. Understanding these factors helps you anticipate your actual cost and identify opportunities to adjust your plan configuration for a better price.

Pet Age

Age is the single most influential factor in pet insurance pricing. Younger pets cost less to insure because they are statistically less likely to file claims. Every year a pet ages, the premium increases to reflect higher actuarial risk. Enrolling early and maintaining continuous coverage is the most effective way to keep costs manageable over time.

Breed

Breed determines genetic predisposition to certain conditions. A French Bulldog, known for respiratory issues, spinal problems, and skin allergies, will cost more to insure than a mixed-breed dog of similar size. Figo used breed-specific health data to adjust premiums, so owners of breeds with extensive medical histories should expect higher quotes.

Zip Code

Veterinary costs vary dramatically by region. A routine surgery in rural Texas may cost half of what the same procedure costs in Manhattan. Figo factored in local veterinary pricing when calculating premiums, so two identical dogs with the same plan could have very different monthly costs based solely on where they live.

Deductible Selection

Figo offered five deductible options: $100, $250, $500, $750, and $1,000 per year. Choosing a higher deductible lowered your monthly premium but increased your out-of-pocket responsibility before insurance kicked in. The $500 deductible was the most popular choice, offering a reasonable balance between premium savings and claim accessibility.

Reimbursement Rate

Policyholders could choose reimbursement levels of 70 percent, 80 percent, 90 percent, or 100 percent. The 100 percent option was rare in the industry and meant that after meeting your deductible, Figo covered the full remaining cost of eligible expenses. Moving from 80 percent to 100 percent reimbursement typically added 15 to 25 percent to the monthly premium, but it eliminated any copay on large claims.

Annual Limit

Selecting a higher annual limit or unlimited coverage increased premiums. The jump from the $5,000 Essential plan to the unlimited Ultimate plan could add $15-$25 per month for dogs and $8-$15 per month for cats, depending on other factors.

Spay and Neuter Status

Some insurers, including Figo in certain configurations, offered slightly lower rates for spayed or neutered pets, reflecting the reduced risk of reproductive cancers and certain behavioral injuries.

Figo vs Other Pet Insurance Providers

Comparing Figo's pricing against other major providers helps establish whether its premiums deliver competitive value. The table below compares typical monthly costs for a 3-year-old medium-sized mixed-breed dog with a $500 deductible and 80 percent reimbursement in an average-cost U.S. metro area.

How Figo Compared on Key Features

Versus Lemonade: Lemonade often quoted lower starting premiums, particularly for young, healthy pets. However, Lemonade did not offer a 100 percent reimbursement option, and its annual limit choices topped out rather than reaching unlimited. Figo's unlimited plan gave it an edge for owners who wanted maximum coverage ceiling. Lemonade's advantage was speed of claims processing through AI, though Figo's app-based system was also faster than most traditional insurers.

Versus Healthy Paws: Healthy Paws and Figo shared the unlimited annual limit feature, making them direct competitors for comprehensive coverage. Healthy Paws premiums were comparable but lacked the 100 percent reimbursement tier, capping at 90 percent. Healthy Paws had a strong reputation for fast claims and high customer satisfaction, which made the choice between these two providers often come down to the reimbursement rate preference and specific quote comparisons.

Versus Embrace: Embrace offered a unique diminishing deductible feature that reduced your deductible by $50 each year you did not file a claim. This rewarded healthy pets over time and could eventually reduce your deductible to zero. Figo did not offer this feature, but its 100 percent reimbursement option and unlimited plan tier compensated. Embrace also included wellness plan add-ons, which Figo offered in limited form through its Pet Cloud extras.

Versus Nationwide: Nationwide was one of the largest and most established pet insurers, but its pricing tended to be higher than Figo's for comparable coverage. Nationwide's Whole Pet with Wellness plan was comprehensive but expensive, and its benefit schedule approach could result in lower payouts than percentage-based reimbursement. Figo's more transparent reimbursement structure was generally easier to understand and predict.

What Figo Does Not Cover

No pet insurance policy covers everything, and understanding exclusions before you enroll prevents frustrating surprises at claim time. Figo's exclusion list was typical of the industry, though some specifics are worth highlighting.

Pre-Existing Conditions

Any condition that was diagnosed, showed symptoms, or was treated before the policy effective date or during the waiting period was permanently excluded. This included both curable and incurable conditions. For example, if your dog had a documented ear infection before enrollment, future ear infections might be excluded. If your cat was diagnosed with diabetes before signing up, all diabetes-related claims would be denied.

Waiting Periods

Figo imposed standard waiting periods before coverage activated: 2 days for accidents, 14 days for illnesses, and 6 months for orthopedic conditions such as cruciate ligament tears, hip dysplasia, and patellar luxation. Any condition that appeared during these windows was treated as pre-existing and excluded from coverage going forward. The 6-month orthopedic waiting period was longer than some competitors but standard in the industry.

Cosmetic and Elective Procedures

Ear cropping, tail docking, dewclaw removal for non-medical reasons, and other cosmetic procedures were not covered. Elective procedures that were not medically necessary fell outside the scope of the policy.

Breeding and Pregnancy

Costs related to breeding, pregnancy, whelping, and complications arising from intentional breeding were excluded. This included C-sections for planned litters, fertility treatments, and neonatal care for puppies or kittens. Pet owners who need breeding-related coverage should explore our guide on pet insurance that covers breeding costs.

Preventive and Routine Care

Standard vaccinations, annual wellness exams, flea and tick prevention, heartworm testing, spay and neuter surgeries, and routine dental cleanings were not included in Figo's base accident-and-illness plans. Some of these could be partially offset through optional wellness add-ons where available, but the core policy focused exclusively on unexpected accidents and illnesses.

Behavioral Issues

Treatment for behavioral conditions such as anxiety, aggression, or compulsive disorders had limited or no coverage under Figo's standard plans. Some behavioral consultations might be covered if tied to a diagnosed medical condition, but standalone behavioral therapy was generally excluded.

Experimental Treatments

Experimental or investigational treatments that were not widely accepted by the veterinary community could be denied. However, Figo was generally more flexible than some competitors in covering newer treatment modalities as long as the treating veterinarian could document medical necessity.

How to Get the Best Rate With Figo

Several strategies can help you minimize your Figo premium while maintaining meaningful coverage. These approaches work whether you are enrolling through the original Figo platform or through its successor Fetch.

Enroll Early

Age is the biggest premium driver. Enrolling a puppy or kitten in their first few months of life locks in the lowest possible starting rate. While premiums still increase annually, the baseline will be lower than if you waited until the pet was 3, 5, or 7 years old. Even enrolling at age 2 instead of age 4 can save hundreds of dollars over the pet's lifetime.

Choose a Higher Deductible

Moving from a $250 deductible to a $500 deductible can reduce monthly premiums by 10 to 20 percent. If your pet is generally healthy and you have savings to cover a moderate deductible, this is one of the most effective ways to lower your bill. The $1,000 deductible option offers even greater savings but means you are self-funding a significant portion of most claims.

Adjust the Reimbursement Rate

Dropping from 90 percent to 80 percent reimbursement saves roughly 10 to 15 percent on premiums. The 80 percent tier remains the industry standard and still provides substantial financial protection. Dropping to 70 percent saves more but means you are responsible for 30 cents of every covered dollar after the deductible, which adds up on large claims.

Match the Annual Limit to Your Risk Tolerance

If your pet is a low-risk breed with no family history of expensive conditions, the $5,000 Essential plan may provide adequate protection at the lowest premium. Reserve the unlimited Ultimate plan for breeds with documented genetic predispositions that could result in multi-thousand-dollar treatment protocols.

Bundle Multiple Pets

Figo offered multi-pet discounts for households insuring more than one animal. The discount was typically 5 to 10 percent per policy, which added up meaningfully when insuring two or three pets simultaneously.

Maintain Continuous Coverage

Letting a policy lapse and re-enrolling later resets waiting periods and may cause previously covered conditions to be reclassified as pre-existing. Maintaining continuous coverage ensures you retain the broadest possible protection and avoids gaps that could result in denied claims.

Review Your Plan Annually

As your pet ages and your financial situation changes, revisit your deductible, reimbursement rate, and annual limit selections. A plan configuration that made sense for a 2-year-old puppy may not be optimal for a 9-year-old senior dog. Adjusting these variables at renewal time can help you maintain the right balance between cost and coverage.

Is Figo Worth the Cost

Whether Figo pet insurance is worth the cost depends on your specific situation, but several factors make a strong case for its value proposition.

The Math on Major Claims

A single ACL surgery for a dog can cost $3,000 to $6,000. Cancer treatment protocols can run $5,000 to $15,000 or more. Emergency poisoning treatment often costs $2,000 to $5,000. If you are paying $40 per month for Figo's Ultimate plan with 90 percent reimbursement and a $500 deductible, you are spending $480 per year. A single major claim in which Figo reimburses $4,500 of a $5,000 bill (after the deductible) represents nearly 10 years of premium payments recovered in one event.

The 100 Percent Reimbursement Advantage

Figo's 100 percent reimbursement option was genuinely rare in the industry. Most competitors capped at 90 percent, meaning you always carried a 10 percent copay on claims. For a $10,000 surgery, that 10 percent gap represents $1,000 out of pocket beyond the deductible. With Figo's 100 percent option, your only out-of-pocket cost was the annual deductible itself. This feature was especially valuable for owners of breeds prone to multiple expensive conditions within a single policy year.

The Technology Experience

Figo's Pet Cloud app streamlined the entire insurance experience. Claims could be submitted by photographing receipts and uploading them through the app, with many claims processed within days rather than weeks. The app also stored vaccination records, medication reminders, and veterinary visit history, creating a centralized health management tool that went beyond basic insurance functions.

Who Benefits Most From Figo

Figo delivered the strongest value for owners of purebred dogs with known health predispositions, multi-pet households that could leverage bundle discounts, pet owners in high-cost veterinary markets, and anyone who prioritized digital convenience and fast claims processing. It was less ideal for owners seeking the absolute lowest premium with minimal coverage needs, where providers like Lemonade sometimes offered cheaper entry points.

The Fetch Transition Factor

Since Figo now operates under the Fetch brand, prospective buyers should request a Fetch quote and compare it directly to other providers. The coverage philosophy remains similar, but specific pricing, available discounts, and plan names may differ from the historical Figo structure. Reading current Fetch policy documents carefully before enrolling ensures you understand exactly what you are buying.

For a broader view of pet insurance options and how they fit into your overall pet budget, explore our Pet Costs hub for additional financial planning resources.